From Production to Profit: Breaking Into the Spirits Industry

About this event

An Inside Look at the Business of Spirits, Production & Distribution

Ever thought about launching your own spirits brand? Or maybe you're already an entrepreneur looking to expand into the growing spirits industry but don't know where to start?

In The City BR is taking entrepreneurship beyond the classroom and onto the production floor!

Join us for an exclusive, behind-the-scenes entrepreneurship workshop at What If Distillery , where aspiring and established entrepreneurs will explore what it takes to develop, produce, distribute, and bring a spirits brand to market.

Led by Austen of Siana Distribution Group and Lamar of What If Distillery , this interactive experience will walk attendees through the journey of a spirit from production to the customer's glass.

Rather than sitting through a traditional lecture, you'll explore the distillery, see the equipment and processes firsthand, and participate in practical conversations about the business opportunities, challenges, and steps involved in entering the industry.

What You'll Experience

• Behind-the-Scenes Distillery Tour: Explore the production floor and discover how spirits are made, from equipment to the production process.

• Breaking Into the Industry: Learn what aspiring entrepreneurs should understand about launching a spirits brand, including production, licensing, regulations, and distribution.

• From Product to Market: Explore how spirits brands position their products, navigate distribution, and reach customers.

• Conversations with Industry Entrepreneurs: Hear directly from Austen and Lamar about their experiences, business insights, and lessons learned.

• Networking & Industry Connections: Connect with fellow entrepreneurs, ask questions, and explore potential opportunities within the industry.

Who Should Attend?

This experience is designed for aspiring entrepreneurs interested in launching their own spirits brand, established business owners exploring new revenue streams or product lines, and entrepreneurs interested in the business of manufacturing, branding, and distribution.

You don't need to have a product or an existing business to attend. Just bring your curiosity, your questions, and your entrepreneurial mindset.

Event Details

Date: Saturday, November 7, 2026

Time: 12:00 PM – 3:00 PM

Location: What If Distillery | Baton Rouge, Louisiana

Hosted by: In The City BR in partnership with What If Distillery and Siana Distribution Group

Whether you're ready to launch a spirits brand or simply exploring what's possible, this is your opportunity to get an inside look at an industry you may have never considered entering.

Come for the experience. Leave with industry knowledge, new connections, and a clearer understanding of what it takes to turn a product idea into a business.

This workshop is intended for adults 21 and older. Any tastings will be subject to venue policies and applicable regulations.