Good morning, Baton Rouge.

Baton Rouge-based Lamar Advertising has grown into the nation's largest outdoor advertising firm by embracing digital billboards and making strategic acquisitions – the company plans to expand its digital displays and automated ad buying while celebrating major milestones in its history.

Southern University launches its tiny desk concert series for Black History Month, with local artists set to perform weekly at John B.

Cade Library through February.

Henry Stewart III, one of Baton Rouge’s first Black on-air reporters — a longtime presence at WAFB — died at 90 today.

Eloise Market and Cakery is hosting king cake classes throughout February at its Perkins Road location.

Owner Madelyn Schmidt Burr leads beginners in rolling pre-made dough, applying cinnamon filling, and shaping the cake — tickets cost $40, with sessions featuring a themed bingo game.

Southern University’s Fabulous Dancing Dolls have built a 50-year legacy of style and grace that inspires young dancers across Baton Rouge.

The team carefully selects members based on talent and commitment, ensuring the cherished tradition endures.

WBRZ celebrated Black History Month with its 2 Your Town visit to Southern University (a black college) where local leaders talked about the past, present and future of the Jaguar community.

The show focused on the college’s role in Baton Rouge culture.

Southern University's School of Nursing celebrates 40 years of service and is known as a top nurse training program that has produced nearly 3,000 nurses.

It will break ground on a new modern facility in spring following $5 million donations (each) from Woman's Hospital and Our Lady of the Lake.

At LSU’s School of Veterinary Medicine, SVM Ambassadors led by second-year vet student Kaitlynn Moore guide campus tours, annual showcases, and alumni events to support incoming and minority students.

They foster community and build deeper connections with prospects (helping create a more diverse environment).

LSU men’s tennis team earned back-to-back wins at the Tennis Complex in Baton Rouge on Feb.

3, beating Rice and Tulane to reach a 7-0 record; the team will head to the ITA National Indoor Championship in Waco on Feb. 13.

LSU football head coach Lane Kiffin said the school is “just different” — a phrase that resonated after his press conference at Tiger Stadium last December.

He added that the school’s appeal goes beyond strong NIL support, highlighting its top sports programs and vibrant campus atmosphere.

LSU baseball head coach Jay Johnson stressed team unity as returning talent and 25 newcomers refine practices and target a national championship.

The coach’s focus on separating last season from this year—helping calm locker room tensions—set the stage for a promising title chase.

LSU women’s basketball beat Alabama 103-63 on Sunday, Feb.

1 at the Pete Maravich Center (with freshman forward Grace Knox making a coast-to-coast play) as coach Kim Mulkey praised the team for its strong defense and unselfish play.

LSU gymnastics is set to face undefeated Penn State this weekend in a local meet.

Coach Jay Clark said the matchup will test team strength as players like sophomore Kailin Chio aim to shine on the mat.

It's Carnival Time Celebration

7:30-10:30 p.m. — Louisiana Art & Science Museum — Cost info not provided — Celebrate the vibrant culture of Louisiana with a musical and visual concert experience in the planetarium.

Annual Spanish Town Block Party

10 AM - 4 PM — City Club of Baton Rouge — Adults $120, Ages 6-20 $45, Free for Ages 5 and Under — Celebrate with a family-friendly atmosphere, delicious food, and an open bar at one of the most colorful Mardi Gras parades.

Paul Thorn Band Concert

7:30-10:30 p.m. — Manship Theatre — Starting at $72.24 — Experience a night of music and humor with Paul Thorn and special guest Gina Forsyth.

Candlelight Concert: The Best of Hans Zimmer

7-8 p.m. — LSU Student Union Theater — Tickets required — Experience the mesmerizing music of Hans Zimmer performed by a string quartet in a unique candlelit setting.

Seeds of Hope Speaker Event

6-7 p.m. — Pete Maravich Assembly Center — Free entry — Experience uplifting talks from Ryan Clark and Clyde Edwards-Helaire at this inspirational event.

SPE North America Student Symposium 2026

Symposium — Feb 26-28 — Louisiana State University — Registration required — Empowering the next generation in oil and gas through networking and learning.

Dartmouth Big Green vs. LSU Tigers Baseball

6:30–9:30 p.m. — Alex Box Stadium — Ticket prices vary — Experience the excitement of LSU baseball at one of the nation's top college venues.

Morgan James Live Concert

7:30-9:30 p.m. — Manship Theatre — Tickets from $40 — Experience the powerful voice of Morgan James as she reinterprets classic hits with a feminist twist.

Empowering Women's Health Annual Wellness Day

7 a.m. - 1 p.m. — Pennington Biomedical Research Center Conference Center — Free entry — Engage in a morning of complimentary health screenings and educational workshops tailored for women 18 and older.