Good morning, Baton Rouge.

Southern Marsh started with fewer than 150 shirts and now sells over 1 million pieces a year, earning $34 million in revenue.

The company runs four retail stores and distributes to about 600 stores across Louisiana, Mississippi and Alabama after learning hard lessons in early sourcing abroad.

Mid City Gras paraded down North Boulevard in Baton Rouge Sunday, showcasing handmade throws featuring the iconic squirrel mascot.

A teacher from the event distributed gifts made by her students, highlighting the volunteer-run parade that brought the community together.

Opera Louisiane will host its annual Sing and Swing Gala on the evening of Feb.

21 at the Crowne Plaza — longtime WBRZ CFO Ralph Bender will compete for the Sing and Swing Champion title, director Paul Groves said.

Baton Rouge bars and restaurants experienced a boost in traffic as fans gathered to watch the Super Bowl, helping to raise sales for local establishments.

Louisiana Policy Institute for Children CEO Dr. Libbie Sonnier stressed the need for quality early childhood education during Early Childhood Education Month, noting state funding has grown to $78 million and a virtual parent advocacy training is scheduled for Feb.

19 (designed to help families access better care).

Southern University's School of Nursing marks 40 years of graduating nearly 3,000 nurses during Black History Month and stands as the state’s largest producer of Black nurses.

The college unveiled a history display (Histograms) and will break ground on a new facility this spring to meet rising healthcare needs.

LSU is building a new library that will nearly double its capacity & offer flexible study rooms, recording studios and updated technology for student use.

The design also includes a larger food area, controlled 24-hour access and improved parking options near campus.

Local crawfish and rice farmer Josh Courville reports that invasive apple snails and delphacid insects threaten his fields in southern Louisiana.

Researchers are testing new pest control methods (altered water management practices) to help protect crops from these growing pests.

During a recent Tiger Sports update, LSU Softball kicked off its season hosting NC State while LSU Baseball added first baseman Zach Yorke from the transfer portal.

LSU Women's Basketball will travel to Austin to face Texas + the gymnastics team hosted No. 14 Penn State on Feb. 6.

This Super Bowl Sunday, six former LSU Tigers will play in the game with five joining the Patriots (Kayshon Boutte, Will Campbell, Jaquelin Roy, K'Lavon Chaisson, and Bradyn Swinson) while Anthony Bradford suits up for the Seahawks, extending a 25-year legacy from LSU.

LSU softball dominated its opening series by beating Nevada 6-2 and NC State 7-5 on Feb.

6 at (Tiger Park) in Baton Rouge, marking a strong start to the season.

LSU women's basketball bounced back today by dominating Auburn 77-44, holding them to single-digit scoring in both halves.

The Tigers improved to 22-3 on the season and will host South Carolina next Saturday at home (game airing on WBRZ at 7:30 p.m.).

No. 13 LSU softball ended their Tiger Classic opening weekend with wins over NC State and Lamar while scoring 49 runs in six games.

The team will compete next week at the Shriners Children's Clearwater Invitational in Clearwater, Fla.

LSU men's basketball lost to Georgia (83-71) at the Pete Maravich Assembly Center in Baton Rouge on Saturday, Feb.

7.

Harley and her handler Chuck McCall secured a runner-up finish during a Super Retriever Series practice in Ethel and will open the season in Amite, a contest that leads to a chance at the Crown Championship in Shreveport.

It's Carnival Time Celebration

7:30-10:30 p.m. — Louisiana Art & Science Museum — Cost info not provided — Celebrate the vibrant culture of Louisiana with a musical and visual concert experience in the planetarium.

Annual Spanish Town Block Party

10 AM - 4 PM — City Club of Baton Rouge — Adults $120, Ages 6-20 $45, Free for Ages 5 and Under — Celebrate with a family-friendly atmosphere, delicious food, and an open bar at one of the most colorful Mardi Gras parades.

Paul Thorn Band Concert

7:30-10:30 p.m. — Manship Theatre — Starting at $72.24 — Experience a night of music and humor with Paul Thorn and special guest Gina Forsyth.

Candlelight Concert: The Best of Hans Zimmer

7-8 p.m. — LSU Student Union Theater — Tickets required — Experience the mesmerizing music of Hans Zimmer performed by a string quartet in a unique candlelit setting.

Seeds of Hope Speaker Event

6-7 p.m. — Pete Maravich Assembly Center — Free entry — Experience uplifting talks from Ryan Clark and Clyde Edwards-Helaire at this inspirational event.

SPE North America Student Symposium 2026

Symposium — Feb 26-28 — Louisiana State University — Registration required — Empowering the next generation in oil and gas through networking and learning.

Dartmouth Big Green vs. LSU Tigers Baseball

6:30–9:30 p.m. — Alex Box Stadium — Ticket prices vary — Experience the excitement of LSU baseball at one of the nation's top college venues.

Morgan James Live Concert

7:30-9:30 p.m. — Manship Theatre — Tickets from $40 — Experience the powerful voice of Morgan James as she reinterprets classic hits with a feminist twist.

Empowering Women's Health Annual Wellness Day

7 a.m. - 1 p.m. — Pennington Biomedical Research Center Conference Center — Free entry — Engage in a morning of complimentary health screenings and educational workshops tailored for women 18 and older.

Creighton Bluejays vs LSU Tigers Baseball

6:30-9:30 p.m. — Alex Box Stadium — Ticket prices vary — Experience the passion and tradition of LSU baseball at one of the nation's premier venues.